Every shoot begins with understanding the story the imagery needs to tell. I develop the creative direction and moodboard, establish a production budget, coordinate the details of the shoot and manage the process through final image delivery. The goal is to create a cohesive library of imagery that communicates the character of a product, brand or space while meeting the project’s timing and creative needs.
SELECTED WORKS
CREATIVE
DIRECTION +
PRODUCTION
Creative direction and production, including concept development, shot list, talent sourcing, scheduling, budgeting, set design and prop styling. Photography by Claire Small.
CREATIVE
DIRECTION +
PRODUCTION
Creative direction, production, prop styling and shoot coordination in collaboration with photographer Gemma Warren
On-location shoots, using a mix of film and digital imagery to create a more tactile and distinctive visual language. The approach is especially suited to lifestyle, product and interior photography where atmosphere, place and natural moments are an important part of telling the brand’s story.
